Category Archives: marketing

Texas Library Snapshot Day!

The Texas Library Association’s annual Library Snapshot Day celebration is officially scheduled for October 31, but libraries can select any day in October as their Snapshot Day. This event offers libraries a framework for promoting services, inviting the public and media to the library, and capturing important information that can be used in advocacy and promotional materials.

TLA’s official Snapshot Day website – www.texaslibrarysnapshotday.org – has resources (e.g., a sample press release, customer/student input forms, instructions for submitting final data and uploading photographs, video/photo permissions form, tips for using the information, and much more!).

Thanks to Gloria Meraz at TLA for this information.

Getting your catalog where your patrons will see it

Nancy from West asked her local school district if they could put a link to the West Public Library’s catalog on the school’s website. Students looking for materials for school projects can see quickly if their local public library has what they need. Great idea, Nancy! Chris from Round Rock also shared a way to reach patrons – a LibX browser toolbar add-on for Firefox and Internet Explorer will allow patrons to search your library catalog from their browser. “The best thing about the toolbar is that, since it is in the browser, you don’t need to go to the library’s homepage or a link to access the catalog. Just go to the toolbar, enter your search terms, choose your search type, and click the button to get to the results in your catalog”, says Chris. There’s more info on LibX  and check out the Round Rock catalog example.

Flickr@Taylor Public Library

Taylor Public Library took advantage of the Tech Soup discount for a professional account on Flickr.  Karen says that the unlimited uploads are very nice.  They have so many great pictures uploaded, which is fantastic when you’re trying to show the library’s value and impact to community leaders. Pictures, thousand words, and all.  Thanks, Taylor!