Every April, the Academy of American Poets celebrates National Poetry Month to ensure that poetry gains national attention. They commission an artist to create a poster that can be requested for free or downloaded directly from their website. Above is an image of the 2016 poster. There are other resources available such as National Poem in Your Pocket Day, the Dear Poet project to help teachers and students engage with poetry, and tips for librarians on how to celebrate poetry.
Use this as an excuse to highlight poetry books from your collection with a display, put on a poetry slam or other special program, or even just sharing a Poem-A-Day on your social media profiles.